Chlkboard

For the past 2 weeks since the launch of Chlkboard web app, our sales team have reached out to retail and outlet advertisers in Singapore. As to why we started this service, our aim is to provide a platform for small and medium enterprises so that they are able to access the walking crowds within the vicinity they are in (with us planning to scale down the distance down slowly from 10 km to 1 km radius). One can think about the Chlkboard platform as a digital billboard for the retail and outlet advertisers which is non-intrusive to the consumers. We have done some extensive research from consumers and at least 7 out of 10 do not like the push strategy of getting hit by SMSes in the city area. Our web app utilizes the pull strategy instead. We believe that the consumers can turn our solution using their mobile browser and search for the most locally relevant promotion available in the area.

Here is our step by step guide how the retail/outlet advertisers can sign up our service on Chlkboard. Our web platform specifically supports the advertisers and how they can manage their locations listings.

Step 0: To start, you do need to sign up a new account from Twitter.com and that will also be the same user login for the web platform. Upon complete the registration on Twitter, you should log out of twitter and return to the main page in Chlkboard.

Step 1: From the main page on the site, you click on “Sign up now”. Note that once you are signed up with Chlkboard, you can definitely login again using the same twitter account under “Already an advertiser, login here”. If you have a twitter session logged on, we recommend that you log out from there, otherwise, you might into an OAuth error.

Step 2: You will be directed to a Twitter account authorisation page where you just key in your twitter account and password. Note that the Chlkboard platform does not save the password for the twitter login. After logging into the twitter, please click “Accept” the Chlkboard application, and you will be redirected to the Chlkboard platform to finish the sign-up.

Step 3: On the “Finish Sign up” page, you will fill in your retail/outlet name, address (without the unit number), unit number (if you are located within the shopping mall), mobile number which you want to send promotions from via SMS.

Upon adding the data successfully, you will see this screen:

Step 4: You will be led into the Dashboard page where you can manage and add listings.

On the dashboard, you can see the two important metrics: (1) Total Chalks – Number of times your promotion has been seen on the mobile phone, and (2) Unique Chalks – Number of times your outlet page and promotion has been clicked and viewed.

Step 5: You can view and edit your retail/outlet entry by clicking “View” or “Edit” respectively.

If you want to add another retail/outlet, you can click “Add new Location”, and you will be directed to this form:

Important: For all advertisers, each twitter account is uniquely tied to one SMS number which you can send promotions to this number +65-81378395 in Singapore. If you have many listings, every time you send a SMS or tweet, the promotion will be distributed across all locations.